April 24, 2006

First Doodle


Jo's doodle. That's rather fun, isn't it? Please, feel free to comment. Please... And don't forget to send in doodles yourself.

Close Run



Now it had to be either Chella or Rags. Both did good work last week. But then there was only one sword to go around. That’s Chella forfeiting the sword to Rags. If you remember, we saw the reverse happen last week. Yo Rags! Yo Chella!

And there’s ‘Tiny’ Jo again. From what he told us we gathered that he’s also putting in initiative as far as expressing his opinion on how a certain creative should be handled. It’s not just “Yes Prime Minister” now. Yo Jo!

But amidst all this, the library remains unvisited. Is it the extra chill of the air conditioner?

April 17, 2006

Solitary Reaper


This time there was only one sword that rolled. And it rolled from Rags to Chella. The copywriters didn't submit anything for the 'awards'. Bravo Chella!

We 'tweaked' (eeks, does that term reek of manipulation...) the rules to accommodate time schedules. So instead of everyone submitting all their work of the previous week, this time it was narrowed down to the best three, individually. Very economical, if you'd like to know. We shaved off fifteen minutes from last week.


Today, there was another challenge thrown in. A little project to be completed by second May that would be incremental in promoting aesthetics, colour coordination and a sense of balance. You wouldn't guess, it's an interior design assignment!

April 13, 2006

Go Jo!


The secret is out. Jo is not only a Copywriter. He’s a photographer too. That’s him there with his props and lighting, shooting some stock images that we dearly need for a client.

Jo’s also a light boy, a set designer, prop assistant… Phew! Give us a minute; we need to catch our breath. But isn’t such initiative wonderful? No, don’t grunt. Jo might just end up with winners that many others would want to steal. (Shhh! And don’t say ‘fat chance’… that’s not nice.)

April 10, 2006

It’s On!






The Rolling Sword’s of Honour …(do we have a punctuation error here?) …have begun to roll.

Now…we know what you want to ask with your eyes rolling for emphasis. “How can swords roll?” So don’t ask. But if you must, we refer you to Peter Pan and Disney Studios. Let’s just take it that the swords have begun rolling, isn’t that simpler?

They’ll roll every week. And the first winners are Rags and ‘Tiny’ Jo. (Psst! That, toothpick you see ‘Tiny’ holding up is one of the swords.)

Way to go boys!

And welcome to the team Anu.

April 05, 2006

A Slim Beginning



We've bought ourselves some books to brush up. After all, we're on the path to be the best around. So it's only natural that we see what the competition is doing. And benchmark ourselves against the best.

We might not get it right from the word 'go'. But, hey, we've begun. And, like the song goes, Nothing's Gonna Stop Us Now.

(Psst! You're welcome to tell us what we're doing wrong, and how to straighten it. Constructive criticism is the breakfast of champions, is what we believe. Ugh... did we just coin a phrase? Please tell us we did...)

April 03, 2006

First Salvo!





We've made a beginning. Taken the first step to become the best damn online agency in India. And believe it guys. We will be in due time. That’s why we have the Monday Morning Meetings. That is the beginning we’ve made.

Mo will be the mascot of our Monday Morning Meetings. The name stems from the first two alphabets of ‘Morning’. Mo will stand for dogged persistence. The never-give-up attitude that is so necessary to get us to the top.

And we will too.

Oh! And those swords you see there. One each will go to the Best Visualiser and Best Copywriter of the week, every week. And the winners will display it at their desk. Proudly!

Guys! Here's to us! Here’s to Mo!