January 29, 2007

Change Is Possible

What's that bit about bringing in change? There's resistance to begin with and then a cave in? Ok. Maybe not a 'cave in'. But a gradual acceptance, surely, when there’s good business sense in doing things differently.

Everyone in creative tries to bring in subtle changes… breaching set boarders… to go with the spirit of the communication. But it always boils down to “Not that font, please.” Or “Make that bigger please.” Or “But we don’t ever do it that way.”

Nevertheless our persistence has paid off a few times, actually, more times than we’ve expected. Like with Chella’s work today. That’s him receiving the sword for design from Rags.

More Chella! More!

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