January 17, 2007

The ‘Eureka’ Principle

James Webb Young, a copywriter from the 40’s laid out a five-step process for idea generation that’s just as good today.

1. You gather as much information on the problem as you can. You read, you underline stuff, you ask questions, you visit the factory.
2. You sit down and actively attack the problem.
3. You drop the whole thing and go do something else while your subconscious mind works on the problem.
4. “Eureka!”
5. You figure out how to implement your idea.

There you are - the ‘Eureka’ principle! And you thought it involved nudity. My!

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