February 16, 2007

Staying Motivated

This bit is from an interview. Or maybe we got that wrong. But it sure puts things in the right perspective.

“Life is too short and competitive to spend time in debate over nuance. Time spent haggling over words on a page or processes is time spent not being impactful in the market place.”

“Immediate and gut feedback on creative work is critical to keeping the process moving and creative people (both client and agency) motivated and engaged.”
Is anyone listening?

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