Logo Design - Brief Questions

While designing a logo, what must your ammunition be? Err... what are the questions you need to ask to make the logo memorable, to say the least? This is what 'Design Matters: Logos' recommends:

1. What three audiences will see this logo design the most?
2. If there was one thing you could communicate to each audience, what would that be?
3. What are the brand attributes, promises, features, benefits and positioning statement?
4. What words describe the brand personality? What visuals communicate the brand personality?
5. Where will this logo appear most often? On what media: golf balls; billboards; business cards?
6. Are there any must-haves or nice-to-have items?
7. Who are you competitors? Who are your collaborators?
8. What is the budget in hours? When are presentations scheduled?
9. Why do you need a logo? Or why are you changing the existing logo design?
10. How will you measure this logo design's success? Smooth implementation? Awards? A change in signals? An energised staff? Other tests or benchmarks?

Design Matters // LOGOS

Here's what the Brand Builder Blog has to say about this book:

"Part cofee-table book, part textbook, part collection of case studies, Design Matters// LOGOS is also a beautiful book: On top of being smart and informative, every layout is eye-candy, which is a very nice touch. "

"If you are in the Marketing business - whether it's in graphic design, brand management, brand planning, copywriting, or even in the world of sales - you owe yourself to get your hands on this book, and add it to your working library. You will find yourself going back to it over and over again, either for inspiration or reference."