1. What three audiences will see this logo design the most?
2. If there was one thing you could communicate to each audience, what would that be?
3. What are the brand attributes, promises, features, benefits and positioning statement?
4. What words describe the brand personality? What visuals communicate the brand personality?
5. Where will this logo appear most often? On what media: golf balls; billboards; business cards?
6. Are there any must-haves or nice-to-have items?
7. Who are you competitors? Who are your collaborators?
8. What is the budget in hours? When are presentations scheduled?
9. Why do you need a logo? Or why are you changing the existing logo design?
10. How will you measure this logo design's success? Smooth implementation? Awards? A change in signals? An energised staff? Other tests or benchmarks?