June 05, 2010

Customers are partners in creating marketing messages

View more presentations from Graham Brown.
Graham Brown has a very valid point when he says that customers are no longer the destination of our marketing messages. There is no longer a 'they' and 'we'. In today's world, customers are partners in the production of marketing messages.

So are you (yes you ad agency, you digital communication expert) still telling stories about your brand or are you helping your customers tell theirs?

3 comments:

逸凡 said...

發表,是一種抒發:好的心情可以一再的回味發酵;壞的心情就讓它留在文字裡吧!加油!........................................

Anonymous said...

if you look at www.beyourselfmovement.com
you coul see an interesting example of what you are saying :)

Kitana Biel said...

Very informative and interesting post.It is really a big help. Thank you so much for sharing it with us.
Advertising Agency Bronx