June 29, 2006

Why Everyone Ogles Google

Did you know that everyone at Google dedicates (that’s the operative word - d.e.d.i.c.a.t.e.s) twenty percent of their time to innovation? That’s ‘company policy’, mind you. Everyone is encouraged to bring ideas to the table, and Google gives them time to develop these ideas.

Here’s a copy of the rules, full blown, that was on W+K London’s blog, Welcome to Optimism:

9 Notions of Innovation

1. Ideas come from everywhere. (Google expects you to innovate.)
2. Share everything you can. (Every idea accessible to everyone.)
3. You’re brilliant. We’re hiring. (Google favours intelligence over experience.)
4. License to pursue dreams. (Employees get a ‘free’ day a week to pursue self-set projects.)
5. Innovation, not instant perfection. (Google launches early and often with small beta tests.)
6. Don’t politic, use data. (Use of ‘I like’ discouraged.)
7. Creativity loves restraint. (Give people a vision.)
8. Worry about usage and users, not money. (Provide something simple to use, easy to love. Money will come.)
9. Don’t kill projects, morph them. (There’s always a kernel of something good that can be salvaged.)

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