Here are Karthik’s 'notions of innovations'. “(Incidentally, notions is hidden in innovations)
1. Good is the enemy of Great!
2. Walk the talk
3. If you don't take a shot, you don't score a goal
4. If you can't inspire you can't sell
5. Advertising captures the (consumer's) imagination
6. Keep it simple
7. Technique kills ideas
8. Design is a fusion of form and function
9. If it has not been done before - nobody has thought of it
10. Famous last words - "We will take care of it in execution"
No particular order - can we make this the mantra at Rage!”