Just after his first few months in advertising, Ogilvy took advertising in a new direction. A man walked into Ogilvy's London agency wanting to advertise the opening of his hotel. Since he just had $500 he was sent to the novice - Ogilvy. And what did novice Ogilvy do? He bought $500 worth of postcards and sent an invite to everybody he found in the local telephone directory. The hotel opened with a full house! "I had tasted blood", says Ogilvy in his Confessions.
Are actions like these still possible today? They are warrented, no doubt. But are they possible?