Friday, 18th saw Shobhana giving us a presentation on Print Media. It was actually about printing technique rather than about print creatives, though she did touch upon it.
In offset and flexographic printing loupes are used frequently to carefully analyze how ink lays on paper. Pressmen use them to check registration of colors, estimate dot-gain, and diagnose issues with roller pressure and chemistry based on the shape of individual dots. Blah. Blah.
The take from the meeting? A look at the ofline media techniques. Some of us did profit.