Another brilliant post from Seth Godin. This one would resonate well with anyone in the ideas business.
A few people are afraid of good ideas, ideas that make a difference or contribute in some way. Good ideas bring change, that's frightening.
But many people are petrified of bad ideas. Ideas that make us look stupid or waste time or money or create some sort of backlash.
The problem is that you can't have good ideas unless you're willing to generate a lot of bad ones. Painters, musicians, entrepreneurs, writers, chiropractors, accountants--we all fail far more than we succeed. We fail at closing a sale or playing a note. We fail at an idea for a series of paintings or the theme for a trade show booth.
But we succeed far more often than people who have no ideas at all.
Someone asked me where I get all my good ideas, explaining that it takes him a month or two to come up with one and I seem to have more than that. I asked him how many bad ideas he has every month. He paused and said, "none."
And there, you see, is the problem.