Does turning off comments, stop a conversation build up?

Apparently not as Apple found out. The official version of the Apple iPad ad - Meet iPad - that was released on Apple's Youtube channel had comments disabled. But that didn't stop a conversation building around copies of the ad.

What does this tell us?

In very plain language, it tells us that in the public domain of an increasingly digital world where everyone shares everything, you cannot control or channel conversation about your brand. In other words, turning off comments on your blog or channel does not put a stop to a conversation building up around your brand. Especially if it's an icon brand. Or a cult brand for that matter.