June 30, 2006

Perfect Bedfellows?

A map.

A blockbuster Hollywood production.

A 4X4.

Find a connect?

All three feature in a treasure hunt to promote the Volvo XC90. The hunt will be part online (a string of emails and puzzles, besides a website that will anchor the hunt) and part offline (as it all begins with a visit to the 'nearest' Volvo showroom to pick up the treasure map with the Secret Pirate Code). Do you think that's a perfect marriage of the online and offline media?

Find out here. And check out the Volvo XC90 here, especially the video header.

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