The Work of Bums!

What happens when you are given a blank page and asked to make the first tentative stroke of what could end up a minor masterpiece or a major disaster? Well... that's easy. You simply make that first stroke and pass it on. Hoping for the best.

That was the idea presented at our last meeting, the result of which you see here.

Here’s a quick poll. How many of you say YUCK? And how many say WOW? Send in your vote via comments.

We’ll be having a pow-wow on this exercise, at the next meeting. For now, we'd just like to say that the bit of English-Tamil you see there loosely translates to: "this is the work of a bunch of bums". Very nice.

Now... what did we just get ourselves into? A disclaimer at the end of the… the squiggle even says ‘begins today’. Very Hitchcockish.

Mo's Wakow

No Mo...

Hey, seems a pity that we've totally but totally ignored our mascot. Remember Mo, our original Monday Morning Meeting mascot? It's no consolation that the venue for the meeting changed before the meeting itself was re-christened the Friday Morning Meeting.

Because all the while Mo has been sitting in a glass box, ignored and alone.

He still is. And what's worse... we can't get him out of there because an offending modular cabin has been placed right in front of the glass cabinet that has been home to Mo since we bought him here from Landmark.

Are we getting better?

Our meeting yesterday went off on a tangent. For one, the laptop conked on us again. Looking back, it was a good thing. We got to talk about movies and play dough and projectors... which doesn’t make a lot of sense written down like this. Metaphorically we were letting our hair down. But guess what… we exceeded the time we'd allotted for the meeting. We did even decide to bring back all the little activities we used to have among us before.

And all this, to make us better. Hello! Are we getting any better?

We're on the Advertising Age Top Media & Marketing Blogs list!

This must be good news. The Rage Creative Blog or 'The Online Agency Blog' as the world knows it is listed on the Advertising Age Top Media and Marketing Blogs list.

We're ranked at 484.

The other Indian blogs in the list are Gauravonomics at 224, India PR Blog at 266, Rajesh at Blogworks at 340 and Desi Creative at 451.

When... and why does it happen?

"When you lose your itch to do the job well for its own sake -- regardless of the client, or the money or the effort it takes..."

That bit above is from Leo Burnett's "WHEN TO TAKE MY NAME OFF THE DOOR" speech made on December 1, 1967. You can listen to it in the post below. And then come back here and add your comments about when and why you lose your itch...if at all. You can even put forth hypothesis.

You'll do that?

When to take my name off the door

Diwali Celebrations

Diwali Greetings!

May this Diwali bring you tons of happiness and prosperity.

Electric TVC

This is the television commercial for which our copywriters attempted a sequel. Their scripts are in the post below.

Electric Scripts

Ok... so we had this TVC presentation by two of the copywriters this week, the third having given up his nerve, mouthing something about not having written down his script. Lame.

The first script had to do with wrestling.

There's this wispy thin wrestler (sic!) and a stout one facing each other in the ring. Sickly anticipation is in the air. Sickly, because everyone is waiting for the moment when 'whispy' would be squashed into the mud without mercy. The wispy one has some nerve... everybody agrees. Hell! What's he doing wrestling a 'truck'? Suddenly there's 'whispy' in the air, arms and legs flailing. His stout oponent has just lifted him high in the air preparing to make pulp of him. Just then 'whispy' pops in a gum and starts shaking. And rocking. And shaking. And rocking. His dazed oponent loses balance with all that wild rocking and falls to the ground in a heap. Wispy is halied the winner. So much for fat wrestlers who underestimate the power of the electric gum!

The second script had to do with a 4x4.

There's this happy family on an off-road spell. Papa, moma and their four portly children pile into the family SUV and head out for adventure. It begins (err... the adventure, that is) with the most portly of the children opening a box of barfi and passing it around to the already stuffed family. Just as papa reaches for his burfi the SUV veers off road and it's wheels land in tricky slush. They're stuck as stuck can be! No amount of huffing and puffing laced with swearing and passing wind can get the vehicle back on the road. That's when the youngest of the portly crew gets everyone to chew on the electric gum. The SUV starts to rock. Really rock. First at a slow tempo and then wildly. And before you could say electric gum, they are back on the road with a giant heave. My! Adventures are made of SUV's and electric gums!

That was entertaining, copywriters. Thank you.